Trademarks
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Trademarks, Brands, and Competitiveness

SKU: 9780415635738

Original price was: ₹5,237.01.Current price is: ₹4,189.61.

Unlock India’s competitive edge with deep insights into trademarks and brands. This seminal work explores how strategic branding and robust trademark law historically drive national economic growth and comparative advantage. Going beyond marketing, it unites scholars from business history, law, and economics to reveal the intricate interplay between brand building, legal strategy, and sustained business success. Essential reading for Indian business professionals, marketing strategists, legal experts, and economists seeking to master brand power for economic advancement.

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