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Tourism Marketing: On Both Sides of the Counter

SKU: 9781443842594

5,308.82

Master the nuances of modern tourism marketing and management with this insightful guide, crucial for India’s burgeoning travel industry. Essential for tourism students and professionals, it offers deep insights into tourist behavior, strategic planning, and innovative practices. Explore key research on customer satisfaction and competitive edge to enhance experiences and drive success in India’s dynamic travel landscape. This book provides a compelling update on topical research issues for anyone involved in hospitality marketing.

5 in stock