ROUTLEDGE COMPANION TO CRITICAL MARKETING
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ROUTLEDGE COMPANION TO CRITICAL MARKETING, 1ST EDITION

SKU: 9781138641402

₹25,960.00

Unlock new perspectives in Critical Marketing Studies with this definitive companion. It brings together leading global scholars to explore the latest research, demonstrating how critical approaches enhance marketing theory, practice, and societal understanding. Delve into the intricate connections between marketing, consumers, and society. This seminal work is crucial for marketing and consumer research scholars and students, as well as those in sociology, media studies, and anthropology seeking advanced academic insights. Essential reading for anyone interested in the evolving landscape of marketing thought.

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