The Psychology of Entrepreneurship: New Perspectives (SIOP Organizational Frontiers Series)
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The Psychology of Entrepreneurship: New Perspectives (SIOP Organizational Frontiers Series)

SKU: 9780367684471

Original price was: ₹5,713.21.Current price is: ₹4,570.57.

Master the psychology of entrepreneurship and unlock new perspectives on business success. This comprehensive volume delves into cutting-edge research on entrepreneurial psychology, covering motivation, cognition, leadership, and innovation vital for India’s booming startup ecosystem. Essential for aspiring entrepreneurs, business owners, and researchers in India, it offers profound insights into the entrepreneurial mindset, challenges like failure, and factors driving venture growth. Gain a deeper understanding of what makes entrepreneurs thrive and elevate your business journey with the latest scholarly findings.

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