THE PSYCHOLOGY OF ADVERTISING
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THE PSYCHOLOGY OF ADVERTISING

SKU: 9780367346393

₹5,898.82

Master the art of persuasive advertising by understanding its psychological impact. This vital resource delves into consumer psychology, linking academic research with real-world examples to explain how ads shape thoughts, emotions, and actions. Essential for the Indian market, it covers critical topics like online advertising, digital footprints, and micro-targeting, bridging the gap between science and effective marketing practice. Ideal for students and professionals in advertising, marketing, and media, this book offers invaluable insights into influencing consumer behaviour. Enhance your campaigns and drive results with a deeper grasp of advertising’s psychological drivers.

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