The New Public: Professional Communication and the means of social Influence (Cambridge Cultural Social Studies)
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The New Public: Professional Communication and the means of social Influence (Cambridge Cultural Social Studies)

SKU: 9780521484930

₹3,184.82

Navigate the complexities of modern influence with Leon H. Mayhew’s insightful analysis of the ‘New Public’. This essential read for Indian academics and communication professionals delves into how mass media, advertising, and lobbying redefine social influence. Explore a new discursive theory that bridges classical sociology with contemporary challenges like media manipulation. Gain critical insights into the evolving public sphere, vital for sociology, media studies, and political science students across India. Understand the forces shaping public opinion and professional communication today.

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