The Marketing Matrix: How the Corporation Gets its Power - and How Can Reclaim it
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The Marketing Matrix: How the Corporation Gets its Power – and How Can Reclaim it

SKU: 9780415678629

₹6,724.82

Uncover the hidden levers of corporate power in today’s marketing landscape. This critical analysis exposes how pervasive consumerism shapes our society, challenging common business myths. Discover how corporations wield immense influence and explore practical ways to reclaim personal and collective power. Essential for marketing students in India seeking a deeper understanding, business professionals, and anyone questioning modern consumer culture. Learn to rethink economic priorities and understand the true impact of business strategies.

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