The Marketing Matrix: How the Corporation Gets its Power - and How Can Reclaim it
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The Marketing Matrix: How the Corporation Gets its Power – and How Can Reclaim it

SKU: 9780415678612

₹17,110.00

Dive into the real power dynamics behind consumerism. This essential book dissects how corporations wield immense power through marketing, often creating false promises and myths to control consumer behaviour. Discover how concepts like CSR are used to extend corporate dominance. For marketers seeking a critical perspective beyond standard education, and for anyone concerned about the societal impact of relentless consumerism, this is a must-read. Understand how to reclaim individual and collective strength against the pervasive corporate matrix shaping our world. Essential for critical minds in India’s evolving market.

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