The Language of Branding: Theory
Availability: In Stock

The Language of Branding: Theory, Strategies, and Tactics

SKU: 9780415806749

₹5,898.82

Unlock the power of words to elevate your brand in India. This essential guide delves into the intricate relationship between language and consumer behaviour, revealing how effective brand language drives brand value and boosts sales. Discover proven marketing strategies and tactics for crafting compelling brand narratives that resonate with your audience. Perfect for marketing professionals, entrepreneurs, and students seeking to master branding, this book offers multidisciplinary insights, real-world case studies, and practical exercises. Build a stronger brand, connect deeper with customers, and achieve business growth in today’s competitive market.

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