The Handbook of Attitudes
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The Handbook of Attitudes, Volume 1: Basic Principles: 2nd Edition

SKU: 9781138648265

Original price was: ₹9,408.45.Current price is: ₹9,408.45.

Discover the core principles of human attitudes, beliefs, and behavior. This indispensable academic handbook offers a deep dive into how our evaluations shape perceptions and drive decisions. Volume 1 explores theoretical foundations, motivational influences, and the science of persuasion, providing critical insights into attitude formation and change. A must-read for psychology students, social scientists, and researchers across India aiming to grasp the fundamental dynamics of social influence and behavior.

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