ESSENTIALS OF MARKETING RESEARCH 3RD ED. 3 REV ED
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ESSENTIALS OF MARKETING RESEARCH 3RD ED. 3 REV ED

SKU: 9780415899284

₹9,202.82

Master critical marketing research techniques to elevate your Indian marketing strategy. This comprehensive guide unpacks how shifts in the marketing mix influence consumer behavior, essential knowledge for today’s dynamic marketplace. Learn to design, conduct, and interpret robust market analysis with practical insights. It’s an indispensable resource for MBA students, marketing professionals, and researchers across India seeking to understand consumer insights and excel in their careers. Gain the expertise needed to drive business success through data-driven marketing decisions.

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