The Effects of Social Media Advertising in China: Theory
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The Effects of Social Media Advertising in China: Theory, Practices and Implications

SKU: 9781032315409

₹17,110.00

Unlock China’s dynamic digital advertising market. This insightful book offers a comprehensive exploration of social media advertising in China, meticulously detailing user attitudes, prevalent practices, and critical implications. Essential for marketers, business students, and researchers, it bridges academic theory with real-world application. Gain invaluable knowledge to understand and effectively navigate one of the world’s largest and most influential digital economies, enhancing your international marketing strategies.

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