The Dynamics of Influencer Marketing: A Multidisciplinary Approach (Routledge Studies in Marketing)
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach (Routledge Studies in Marketing)

SKU: 9780367678906

₹17,110.00

Master the intricacies of India’s rapidly growing influencer marketing landscape with this essential multidisciplinary analysis. Discover how social media users on platforms like YouTube and Instagram become powerful content prescribers and opinion leaders. This insightful guide delves into the social, cultural, and economic drivers behind online influence, offering a robust understanding of consumer behaviour in the digital age. Essential for marketing professionals, digital strategists, students, and researchers seeking to navigate and excel in the dynamic world of online influence.

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