The Business of Emotions in Modern History (History of Emotions)
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The Business of Emotions in Modern History (History of Emotions)

SKU: 9781350262492

₹10,030.00

Uncover the untold story of emotions in modern business history. This compelling book delves into how businesses across centuries and continents have relied on, generated, and been shaped by human feelings. From individual entrepreneurs to large corporations, discover how emotions like trust, fear, and nostalgia forge economic connections and influence critical business decisions and relationships. Essential for students of history, business studies, and professionals seeking a deeper understanding of the affective forces driving commerce. Gain unique insights into emotional labour and corporate culture.

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