Strategic Public Relations Management: Planning And Management Effective Communication Campaigns (Third Edition)
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Strategic Public Relations Management: Planning And Management Effective Communication Campaigns (Third Edition)

SKU: 9780415517690

₹8,848.82

Elevate your communication campaigns with this definitive guide to strategic public relations management. Discover an applied, evidence-based approach to planning and executing impactful PR strategies. This book equips you with essential skills in audience research, digital communication, and social media engagement, vital for navigating the modern landscape. Learn to measure success through PR metrics and demonstrate clear ROI. An indispensable resource for PR professionals, students, and marketers aiming to craft compelling, results-driven communication. Master the art and science of effective PR planning.

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