Strategic Management: A Critical Introduction
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Strategic Management: A Critical Introduction

SKU: 9780415738767

Original price was: ₹6,062.85.Current price is: ₹6,062.85.

Master the complexities of modern Business Strategy with a critical edge. This insightful introduction delves beyond conventional theories, integrating sociology, psychology, and history to offer a nuanced understanding of Strategic Management. Challenge assumptions, gain clarity, and explore real-world case studies from leading global brands like Apple and Nike. Essential reading for every Indian student pursuing Management Studies, from BBA to MBA, and professionals seeking a deeper, critical perspective on strategy formulation and practice.

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