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Storytelling: Bewitxhing the Modern Mind

SKU: 9781784786588

1,178.82

Uncover the spellbinding power of narrative in shaping the modern mind. This compelling book dissects how creative imagination is hijacked in contemporary politics and marketing. Explore the sophisticated storytelling machines that influence perception, from global brands to influential political discourse. Essential for understanding the persuasive narratives that drive decision-making and societal shifts in India’s dynamic landscape. A must-read for professionals, marketers, and anyone navigating the age of influence.

5 in stock