Social Media in Travel
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Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

SKU: 9781138247598

₹6,606.82

Unlock the power of social media marketing for India’s vibrant travel and hospitality industry. This essential guide delves into how Web 2.0 reshapes tourism, offering critical theories, practical strategies, and insightful case studies. Learn to navigate changing traveler behavior, optimize digital marketing, and transform hospitality business models for growth. An indispensable resource for tourism professionals, hospitality managers, and students eager to excel in the dynamic Indian travel market and master online engagement.

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