Retail Product Management: Buying and Merchandishing (Third Edition)
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Retail Product Management: Buying and Merchandishing (Third Edition)

SKU: 9780415577588

₹4,482.82

Navigate India’s dynamic retail landscape with expert buying and merchandising strategies. This essential third edition equips aspiring and practicing professionals with the skills to master retail product management in today’s competitive market. Understand customer-focused approaches, operational excellence, and the impact of e-commerce and sustainability. Perfect for students of retail marketing and management, this book provides practical insights to drive success and overcome modern retail challenges.

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