Research In International Marketing (Volume 39) (Routledge Library Editions: International Business)
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Research In International Marketing (Volume 39) (Routledge Library Editions: International Business)

SKU: 9780415658119

₹17,700.00

Master the complexities of global expansion with crucial research on international marketing. This insightful volume delves into critical obstacles faced by businesses operating worldwide, including navigating diverse cultural landscapes, establishing vital international customer relationships, and refining firm strategy for global markets. It’s an indispensable resource for Indian students, aspiring entrepreneurs, and marketing professionals eager to excel in international business. Gain a competitive edge by understanding cross-cultural dynamics and optimizing your global marketing research for success.

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