Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
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Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

SKU: 9781138310025

₹17,110.00

Master customer relationships in today’s fast-paced digital era. This essential guide unpacks the latest insights into relationship marketing, vital for thriving in competitive, digitally-driven markets. Learn cutting-edge strategies for understanding and effectively applying customer-centric approaches. Delving into both theory and practice, it offers actionable advice on managing seller-customer bonds for sustained business growth and performance. A must-read for marketing scholars, professionals, and business leaders seeking to enhance customer loyalty and drive success in the modern Indian business landscape.

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