Reaching the Interactive Customer
Availability: In Stock

Reaching the Interactive Customer

SKU: 9780521816700

₹7,316.00

Understand the evolving expectations of the connected consumer in India. This insightful guide delves into how the internet revolution and widespread digital devices have fundamentally reshaped customer interaction, driving the development of new ‘interactive offerings.’ Explore how to effectively integrate devices, networks, and services to meet modern digital demands and enhance customer engagement. Essential for professionals in consumer electronics, software design, networking, and marketing seeking to master the future of interactive customer experiences.

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