Public Relations in the Gulf Cooperation Council Countries: An Arab Perspectives (Routledge New Directions in PR & Communication Research)
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Public Relations in the Gulf Cooperation Council Countries: An Arab Perspectives (Routledge New Directions in PR & Communication Research)

SKU: 9781138479708

₹17,110.00

Unlock the nuances of international public relations with an in-depth look at the Gulf Cooperation Council. This essential guide explores the evolution and contemporary practice of PR in GCC nations, revealing how historical, cultural, and socio-political factors shape communication strategies. It’s a crucial resource for Indian PR professionals, business leaders, and academics seeking a comprehensive understanding of Middle Eastern communication dynamics and global PR scholarship. Gain unique Arab perspectives, analyse practice strengths, and enhance your professional development in international relations.

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