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Public Relations in Global Cultural Contexts: Multi-Paradigmatic Perspectives

SKU: 9780415872850

20,650.00

Unlock advanced understanding of global public relations and its cultural contexts. This seminal work explores multi-paradigmatic perspectives, championing interpretive and qualitative research to analyze PR’s role in globalization and power. Moving beyond positivist frameworks, it offers critical insights essential for navigating complex international communication landscapes. An indispensable resource for aspiring and seasoned public relations professionals and students specializing in global or international PR courses across India. Elevate your PR scholarship and practice with these vital paradigms.

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