Public Relations Ethics and Professionalism: The Shadow of Excellence
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Public Relations Ethics and Professionalism: The Shadow of Excellence

SKU: 9780415630382

₹17,700.00

Unpack the core of Public Relations ethics and professionalism. This essential read scrutinizes whether PR prioritizes societal duty or corporate interests, moving beyond definitions to delve into critical ethical dilemmas. By integrating insights from sociology and Jungian psychology, it presents a transformative, holistic approach to understanding ethical practice. A vital resource for students, academics, and PR professionals seeking to master ethical communication strategies and elevate their professional standards in India’s dynamic media landscape.

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