Profit Maximization Through Customer Relationship Marketing: Measurement
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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

SKU: 9780789038036

₹6,724.82

Maximize your business profits in India with cutting-edge Customer Relationship Marketing (CRM) strategies. This comprehensive resource dives deep into measurement, prediction, and implementation to boost customer loyalty, retention, and satisfaction. Discover how to effectively segment customers, leverage cross-selling, and cultivate lasting relationships for an exceptional marketing ROI. Essential reading for Indian marketing managers, business owners, and educators aiming to transform customer data into tangible profits and gain a competitive edge in today’s dynamic market.

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