Positioning Theory and Strategic Communication: A New Approach to Public Relations Research and Practice
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Positioning Theory and Strategic Communication: A New Approach to Public Relations Research and Practice

SKU: 9780415532631

₹21,240.00

Unlock the power of positioning theory for impactful strategic communication. This pioneering work offers a fresh perspective on public relations research and practice, explaining precisely what positioning entails and how it works. Delve into a sophisticated framework that moves beyond outdated PR plans, providing tools to analyze organizational implications and guide strategic decisions through realistic scenario planning. Essential reading for Indian PR students, professionals, educators, and researchers looking to master effective communication in today’s dynamic media environment.

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