Political Marketing in Retrospective and Prospective
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Political Marketing in Retrospective and Prospective

SKU: 9780415627337

₹17,110.00

Master the art and science of modern political marketing. This essential guide provides a comprehensive retrospective and prospective analysis of election campaign strategies, issue advocacy, and political communication. Explore groundbreaking theories, empirical evidence, and the profound impact of new media and technology on voter engagement and political institutions. Featuring diverse global perspectives, it’s an indispensable resource for political science students, strategists, and communication professionals in India aiming to navigate complex electoral landscapes and shape public opinion.

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