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PITCH, TWEET, OR ENGAGE ON THE STREET : HOW TO PRACTICE GLOBAL PUBLIC RELATIONS AND STRATEGIC COMMUNICATION, 2ND EDITION

SKU: 9780367188528

Original price was: ₹7,022.76.Current price is: ₹5,618.21.

Unlock global success with expert insights into strategic communication and public relations. This essential second edition guides you through adapting PR strategies for diverse international markets, including crucial Asia-Pacific insights relevant for India’s global outlook. Master crisis communication, build global teams, and leverage social media and influencer engagement for impactful campaigns. Packed with real-world examples and advice from professionals worldwide, it’s a must-read for aspiring and established PR practitioners seeking to excel in cross-cultural PR and strategic communication.

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