Additional information
| Author | Kara Alaimo |
|---|---|
| Publisher | |
| ISBN | 9780367188528 |
Original price was: ₹7,601.00.₹5,701.00Current price is: ₹5,701.00.
Unlock global success with expert insights into strategic communication and public relations. This essential second edition guides you through adapting PR strategies for diverse international markets, including crucial Asia-Pacific insights relevant for India’s global outlook. Master crisis communication, build global teams, and leverage social media and influencer engagement for impactful campaigns. Packed with real-world examples and advice from professionals worldwide, it’s a must-read for aspiring and established PR practitioners seeking to excel in cross-cultural PR and strategic communication.
1 in stock
| Author | Kara Alaimo |
|---|---|
| Publisher | |
| ISBN | 9780367188528 |