Persuasion in Society
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Persuasion in Society

SKU: 9780415965149

₹7,080.00

Unlock the power of influence with this essential guide to persuasion. Delve into the rich tapestry of rhetorical theory and social science, exploring classical and contemporary techniques across advertising, marketing, political campaigns, and social movements. Understand the core principles of persuasion, the sender-receiver dynamic, and critical ethical considerations, all illuminated by modern examples from media and culture. Ideal for communication, marketing, and political science students, plus professionals keen to master influence, this book offers a profound look at how messages shape our world.

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