Availability: In Stock
Persuasion in Society
SKU: 9781138825666
₹8,848.82
Master the art of persuasion in today’s dynamic world. This insightful guide delves into persuasive techniques, blending rhetorical theory with social science and media analysis. Understand how influence operates across advertising, politics, and social movements. Develop critical communication skills, learn to analyze messages effectively, and grasp sender-receiver perspectives. Essential reading for Indian students seeking academic excellence and professionals aiming for career growth in marketing, communications, and public affairs. Become a more persuasive communicator and a savvy media consumer.
5 in stock
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