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Pathways to Polling: Crisis, Cooperation and the Making of Public Opinion Profession

SKU: 9780415891417

18,880.00

Uncover the fascinating evolution of public opinion polling in America. This insightful book delves into the critical moments, like the 1948 election upset, that challenged and reshaped the polling profession. Discover how cooperation and emerging networks were vital for the growth of opinion research and political polling. Essential for students and professionals in political science, election analysis, and survey research, this work reveals the historical underpinnings of understanding public sentiment. Gain crucial insights into the making of the public opinion profession, highly relevant for academic study and democratic discourse in India.

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