New Directions in Critical Marketing Studies (SAGE Library in Marketing)
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New Directions in Critical Marketing Studies (SAGE Library in Marketing)

SKU: 9781446273265

₹83,780.00

Explore groundbreaking directions in Critical Marketing Studies with this definitive multi-volume collection. Offering a comprehensive, international perspective, it delves into crucial emerging trends, linking critical marketing with emotional, aesthetic, and sexual labour, social marketing, and political economy. Uncover nuanced analyses of power, resistance, and consumer practice. This resource is indispensable for marketing scholars, researchers, and postgraduate students across India seeking to deepen their understanding of contemporary marketing theory and consumer behaviour.

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