Neuromarketing in India: Understanding the Indian Consumer (Routledge Focus on Management and Society)
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Neuromarketing in India: Understanding the Indian Consumer (Routledge Focus on Management and Society)

SKU: 9781138576674

₹6,724.82

Uncover the distinct psychology of the Indian consumer through advanced neuromarketing. This crucial book explores how neuroscience techniques reveal the intricate workings of the Indian mind, offering unique insights unavailable in global markets. Understand what makes Indian consumers tick, how to quantify their differences, and leverage brain science for effective marketing strategies. Essential for marketing professionals, business strategists, and academicians aiming to decode consumer behaviour and build impactful campaigns tailored for India.

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