Multicultural Perspectives in Customer Behaviour
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Multicultural Perspectives in Customer Behaviour

SKU: 9780415628907

₹17,110.00

Master global customer behaviour in today’s interconnected world. This essential guide unpacks multicultural perspectives, exploring how globalisation shapes consumer culture and market responses across diverse regions. Discover key insights into consumer acculturation, the delicate balance of global vs. localised marketing strategies, and critical cross-cultural research methodologies. Crucial for Indian marketers, business leaders, and academics, this book equips you to effectively engage with varied consumer landscapes and achieve success in the dynamic Indian marketplace.

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