MEASUREMENT IN SOCIAL PSYCHOLOGY
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MEASUREMENT IN SOCIAL PSYCHOLOGY, 1ST EDITION (Frontiers of Social Psychology)

SKU: 9781138913240

₹5,898.82

Elevate your social psychology research with critical measurement strategies. This essential volume expertly guides you through diverse data collection techniques, from refining self-report items to exploring cutting-edge implicit measures, psychobiological insights, and textual analysis. Designed for psychology students and researchers across India, it provides a robust toolkit for advancing theory development and understanding the nuances of social behaviour. Enhance your methodological prowess and deepen your insights into the social sciences.

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