Markting Management in Africa
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Markting Management in Africa

SKU: 9781138714397

₹6,488.82

Master marketing management and entrepreneurship in Africa’s vibrant emerging markets. This insightful book presents a structured, multidisciplinary model integrating marketing, entrepreneurship, and project management to drive success. Dive into practical strategies and real-world case studies from diverse sectors like renewable energy and mobile technology, showcasing innovation and economic development in Africa. Essential for Indian students and professionals seeking to understand global business dynamics and effective market development strategies in rapidly evolving African economies.

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