Marketing Strategy: Based on First Principles and Data Analytics (2nd Edition )
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Marketing Strategy: Based on First Principles and Data Analytics (2nd Edition )

SKU: 9781352011463

₹6,488.82

Unlock impactful marketing strategy using data analytics and core business principles. This acclaimed textbook offers a dynamic, evidence-based framework vital for navigating today’s competitive landscape in India. Essential for advanced undergraduate, MBA, and EMBA students, it equips you with the skills for data-driven marketing decisions. Gain practical insights into digital marketing, analytics techniques, and flexible strategy development from world-leading experts. Perfect for professionals aiming to enhance corporate marketing strategies and drive business growth.

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