Marketing Management in Asia
Availability: In Stock

Marketing Management in Asia

SKU: 9780415523172

₹17,700.00

Master marketing management in Asia by understanding its dynamic economic shift. As Asia, including rapidly growing economies like India, becomes the global business epicentre, outdated strategies won’t suffice. This vital book offers deep dives into individual Asian markets, revealing unique challenges and the new service performance demands they present. Equip yourself with critical insights into emergent market characteristics and trade norms essential for effective international business. A must-read for students and professionals aiming to excel in the competitive landscape of Asian business and global marketing.

5 in stock

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