Marketing and Promoting Electronic Resources: Creating the E-Buzz!
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Marketing and Promoting Electronic Resources: Creating the E-Buzz!

SKU: 9780789035868

₹3,538.82

Boost your library’s digital impact with essential strategies for marketing and promoting electronic resources. This guide offers practical, creative techniques for academic, public, and special libraries, covering e-serials, databases, and e-books. Discover how to develop effective marketing plans, run successful promotional campaigns, and leverage new technologies for optimal digital outreach. A must-read for Indian librarians aiming to connect patrons with valuable online collections and enhance library services. Equip yourself with proven methods to create an e-buzz and ensure your digital resources reach their full potential.

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