Marketing and Modernity: An Ethnography of Marketing Practice: v. 40 (Explorations in Anthropology)
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Marketing and Modernity: An Ethnography of Marketing Practice: v. 40 (Explorations in Anthropology)

SKU: 9781859739914

₹5,900.00

Explore the intricate dynamics of marketing practice with this essential ethnographic study. “Marketing and Modernity” delves into the strategies and struggles professionals face as they navigate the complexities and contradictions of modernity within the food industry. Gain profound insights into consumer behavior and cultural shifts through meticulous research. This book is a vital resource for anthropology students, marketing researchers, and business professionals in India keen on understanding the ethnographic dimensions of contemporary market practices.

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