Mapping European Corporations: Strategy
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Mapping European Corporations: Strategy, Structure, Ownership and Performance

SKU: 9780415695275

Original price was: ₹17,262.25.Current price is: ₹13,809.80.

Gain deep insights into European corporations and their evolution. This landmark analysis meticulously maps the strategies, structure, ownership, and performance of leading European firms since the 1960s. Discover how economic integration impacted business growth and corporate characteristics across various countries. An indispensable resource for business students, researchers, and professionals in India, offering a longitudinal perspective on international business strategy and corporate history. Understand global market dynamics through detailed case studies and data.

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