LEGOfied: Building Blocks as Media
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LEGOfied: Building Blocks as Media

SKU: 9781501354045

Original price was: ₹11,309.75.Current price is: ₹9,047.80.

Uncover how LEGO bricks build more than just toys – they construct a global transmedia franchise. For media scholars and cultural studies enthusiasts, this book offers a vital exploration of LEGO fandom. It examines the passionate community of artists, collectors, and entrepreneurs who redefine building blocks as media. Discover the shifting dynamics between culture industries and ardent fans, the rise of the DIY movement, and how LEGO functions as a unique media platform. A must-read for understanding contemporary media, fandom, and professionalization.

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