INTERNATIONAL LUXURY BRAND STRATEGY
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INTERNATIONAL LUXURY BRAND STRATEGY, 1ST EDITION

SKU: 9781138614840

₹4,482.82

Master the art of building impactful international luxury brands with this essential guide. Delve into practical strategies and new theoretical models for creating 21st-century global brands, exploring economic principles and innovative management across diverse business dimensions. Gain unique insights from influential international case studies, including the dynamic Chinese luxury market, to understand market evolution and strategic adaptation. This book is crucial for marketing professionals, business students, and aspiring entrepreneurs in India seeking to navigate and excel in the global luxury sector and elevate brand presence.

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