Innovation in Pricing: Contemporary Theories and Best Practices
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Innovation in Pricing: Contemporary Theories and Best Practices

SKU: 9780415521611

₹17,110.00

Drive unprecedented profitability with cutting-edge pricing innovation. This comprehensive guide delves into contemporary theories and best practices, covering customer value-based strategies, innovative pricing tactics, organizational embedding, and the psychology of price perception. Featuring insights from leading global academics and industry experts, it provides actionable knowledge for business executives and pricing professionals in India aiming to optimize revenue and gain a distinct market advantage. Master pricing as a powerful driver of business success and transform your company’s financial future.

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