Innovation as Strategic Reflexivity: 22 (Routledge Advances in Management and Business Studies)
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Innovation as Strategic Reflexivity: 22 (Routledge Advances in Management and Business Studies)

SKU: 9780415273800

₹17,700.00

Unlock groundbreaking insights into innovation strategy with this essential read on strategic reflexivity. Jon Sundbo’s work redefines how businesses approach innovation, revealing how reflexive practices are embedded in critical management roles and daily operations. Ideal for Indian business leaders, managers, and academics seeking to enhance organizational agility and competitive advantage. Dive deep into new perspectives on business management and innovation practices. Perfect for anyone looking to sharpen their strategic thinking for market success.

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