Innovating for the Middle of the Pyramid in Emerging Countries
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Innovating for the Middle of the Pyramid in Emerging Countries

SKU: 9781108480192

₹11,800.00

Unlock the immense potential of emerging economies by mastering innovation for the ‘Middle of the Pyramid’. This indispensable guide reveals how companies successfully design products, services, and business models for this vast, growing consumer segment in markets like India. Gain actionable insights and strategic lessons for managers, consultants, and students looking to tap into developing countries. Essential reading for anyone seeking to understand and serve underserved populations, driving growth through targeted innovation.

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