Implicative Marketing: For a Sustainable Economy
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Implicative Marketing: For a Sustainable Economy

SKU: 9780367445560

Original price was: ₹6,189.41.Current price is: ₹4,951.53.

Discover Implicative Marketing: a manifesto for building a sustainable economy and overcoming today’s ethical marketing impasses. This essential read critically examines outdated practices, revealing how innovative consumer understanding and creative branding can build lasting value. It presents a new, collaborative model crucial for responsible marketing and achieving sustainable consumption. Essential for marketing professionals, academics, and students in India seeking a fresh, impactful perspective that drives growth ethically.

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