Identity Constructions in Bilingual Advertising: A Critical Analysis (China Perspectives)
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Identity Constructions in Bilingual Advertising: A Critical Analysis (China Perspectives)

SKU: 9781138330689

₹18,880.00

Uncover the critical interplay between English, identity, and advertising. This pioneering study meticulously dissects identity constructions in bilingual marketing, offering a unique lens on the sociolinguistic ideologies embedded in advertising language. Explore how English influences cultural meanings and perceptions, highly relevant for India’s diverse and multilingual advertising landscape. This essential read for scholars and professionals in discourse analysis, multilingualism, and marketing strategy provides an in-depth analysis of global English impact and identity formation. Understand the nuances of bilingual communication in today’s market.

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